Boonbox™ caters to both B2B and B2C segments.
In the B2C space Boonbox™ has appointed associates who are well connected across villages. They are equipped with tablets installed with Boonbox™ mobile apps.
These Boonbox™ Associates show the available products to rural customers, collect the money from them and place order through Boonbox™. These orders are delivered directly to the customer through Boonbox’s hub and spoke logistics network.
Boonbox™ app, has a separate section for B2B segment.
Boonbox’s sales team periodically meets the rural retailers to take orders, collect the money and delivers the list of products they want at their doorsteps.
In time, technology will play in a big role in the order taking, thus making the operations more sharp and cost effective. The Boonbox™ sales team’s visit will then be focused on adding value to the Retailer’s business through assortment planning and analytics, besides cross or up sell.
Boonbox™ is an exclusive assisted Commerce company and it DOES NOT cater to urban consumers and DOES NOT discount prices.
Rural India contributes almost half of India’s GDP and the rural consumer is equally aspiring as his urban counterpart. Within a short span Boonbox™ has sold over 1.5 million products to 15 lakh consumers across one million rural households.
Currently Boonbox™ caters to both B2B and B2C segments across 3 southern states and covers around 4000 villages with a population of around 1.5 million people. It has recently started its operations in West Bengal, Bihar, Odisha and slowly but steadily expanding pan india.
Boonbox™ offers a wide variety of product categories and SKUs including consumer durables, appliances, electronics, mobiles, gold, silver, furniture, apparels etc.
Since its inception in 2012, Boonbox™ has partnered with more than 200 manufacturers and sold products worth around 100 crores in Gross merchandise value.
Boonbox™ sells only the products of its partners. Any manufacturer or wholesaler with a good product portfolio needs to enroll as a partner with Boonbox™. After evaluation Boonbox™ will add their products in its portal and start selling.
There is no upfront cost or infrastructure required. Once you become a partner Inthree lists your products in its portal. It then promotes your product through its network of Boonbox™ associates and sales agents and books orders and collects cash. Based on the order it procures products from the partner and delivers it through its own hub and spoke logistics network. You can increase your sales without having your own rural distribution network or worrying about customer acquisition costs, cash collection or last mile delivery.
Boonbox™ has created its own hub and spoke logistics network to deliver products directly at the doorsteps of the rural consumers as many of the villages lack proper transport & connectivity.
In case any technical assistance or warranty support is required, Boonbox™ Associates get in touch with the customers locally at the first level and contact Boonbox’s call centre at the second level. Based on the support required call centre handles itself or coordinates with the manufacturer or wholesaler’s support network.
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